Marketing 360®
308 Case Studies
A Marketing 360® Case Study
Go Sober, a Colorado outpatient alcohol treatment provider, partnered with Marketing 360® to improve online lead generation in a highly regulated therapy marketing environment. Like many behavioral health services, they faced challenges attracting prospects online and had to navigate restrictions such as Facebook’s personal attributes policy.
Marketing 360® built a strategy around high-intent search traffic, using informational landing pages such as “Why Can’t I Stop Drinking?” to connect common questions with treatment services, and strengthened the site with clear calls to action, contact forms, and an alcohol assessment to capture leads. Marketing 360® also supported reputation management to increase reviews on Top Rated Local, helping build trust; the result was strong traffic and conversion performance across channels, with the keyword “can’t stop drinking” driving the majority of organic traffic.