Case Study: Olive Mae achieves big ecommerce sales with Marketing 360® Facebook Lookalike Audiences

Facebook Lookalike Audience Delivers Big Ecommerce Sales

Olive Mae, an online children’s boutique, partnered with Marketing 360® to find a more effective way to reach highly targeted shoppers and drive ecommerce sales. Their challenge was connecting the right products with the right Facebook audiences to improve conversions.

Marketing 360® used Social Targeting Ads® with Facebook Lookalike Audiences built from people who had already engaged with Olive Mae’s Canvas ad, Facebook page, and Instagram profile, then refined the audience to women likely to buy kids’ clothing. The campaign delivered strong results, including $1,156.80 in sales from $28.87 in ad spend on the first day of the 4th of July collection for a 966% ROI, and the ads were eventually turned off because Olive Mae sold out of product.

Olive Mae