Case Study: Masonry Products Supplier achieves more impressions, clicks, and conversions with Marketing 360® Smart Shopping Ads

B2B Supplier Wins With Google’s Smart Shopping Ads

Masonry Products Supplier, working with Marketing 360®, needed a better way to get its products in front of the right B2B buyers and increase online visibility. The company focused on promoting masonry-related items, including search terms like “mortar board” and “mortar pan,” while also strengthening its website and social presence.

Marketing 360® implemented Google Smart Shopping campaigns alongside content marketing improvements, including optimized product pages with unique descriptions and regular Facebook posting. Over a three-month period, the effort generated 3.9 million impressions, tens of thousands of clicks, and hundreds of conversions, with most results coming from Google ad campaigns.