Case Study: Vutility identifies 2,000+ ICP website visitors with MarketBetter

Vutility identifies 2,000+ ICP companies with Marketbetter

Vutility, an energy monitoring hardware company, faced a challenge with its two-person sales team unable to identify which companies were visiting its website or handle prospecting after its marketing coordinator departed. They turned to the vendor MarketBetter and its services, which included Visitor ID and Managed SDRs, to find qualified leads without adding internal headcount.

MarketBetter implemented a solution that identified over 2,000 ideal customer profile companies from website traffic and had its SDRs make 493 calls in the first month. This process resulted in high-quality leads, including an investment firm that manages over 300 RV parks, which immediately asked for a conversation. For Vutility, MarketBetter's service allowed its small sales team to focus solely on closing meetings while prospecting continued to run reliably in the background.

Vutility