Case Study: Soracom surfaces 106 outbound signals from existing website traffic with MarketBetter

SORACOM surfaces 106 outbound signals with Marketbetter

Soracom, an IoT cellular connectivity provider, faced a challenge where its small, seven-person sales team was consumed by handling inbound inquiries, leaving no time for outbound prospecting. Their marketing also lacked visibility into which companies were visiting their website unless those visitors made contact. To address this, they used MarketBetter's Visitor ID and Signals services to identify anonymous site traffic and surface qualified outbound prospects.

The solution from MarketBetter identified the companies behind website visits and surfaced 106 qualified outbound signals from Soracom's existing traffic. This provided the sales team with a specific list of accounts to target. MarketBetter's service also identified 70% of visiting companies with verified contact data, enabling Soracom to launch a proactive outbound program with greater context and confidence.

SORACOM