Case Study: QX Global Group powers personalized outreach and enriched buyer campaigns with MarketBetter

QX Global Group enriches 162 contacts and launches 4-touch campaigns with Marketbetter

QX Global Group, a business-process management company, faced the challenge of targeting its short, hand-picked lists of companies with personalized messaging. Their generic emails risked wasting valuable opportunities to connect with specific buyer groups in specialized verticals like senior living. They needed a way to conduct deep, efficient research for each target company without a dedicated marketing operations person.

MarketBetter implemented a solution starting with a pilot project, enriching an initial list of 162 contacts and generating four buyer personas. Their tool used a research agent to analyze each company's specific problems and then created a personalized four-touch email sequence. This process was later scaled to outreach campaigns targeting 325 recipients. For QX Global Group, MarketBetter enabled a campaign process where marketing provides researched, personalized campaigns ready for sales to use immediately.

QX Global Group