Case Study: Parks Associates boosts personalized energy outreach with MarketBetter

Parks Associates reaches 377 energy contacts with MarketBetter

Parks Associates, a research firm specializing in IoT and smart home technology, faced the challenge of manually building emails for outreach without knowing which of its research reports potential accounts were reading. Their sales team used a generic contact list with thin engagement tracking, making it difficult to personalize communication. They partnered with MarketBetter and used its Visitor ID and Signals products to gain insight into account activity.

MarketBetter's solution identified visiting companies and the specific research that drew them in, providing intent scoring and contact details. This allowed Parks Associates to personalize its outreach at scale. For a campaign targeting 377 energy-sector contacts, MarketBetter drafted company-specific emails. As a result, Parks Associates successfully sent this personalized outreach to the entire segment, giving its sellers a much stronger basis for their first message.

Parks Associates