Case Study: LevelBlue builds $1.7M+ in pipeline with MarketBetter

LevelBlue builds $1.7M+ in pipeline in one quarter with Marketbetter

LevelBlue, a company that sells cybersecurity services, faced a challenge where its sales teams could not identify which of their target named accounts were visiting their website and researching their offerings. This lack of visibility meant missed opportunities, as marketing was driving the right traffic but sellers had no way to see who was interested or what content they were engaging with.

MarketBetter provided a solution by identifying visiting companies from LevelBlue's account list and delivering this intelligence directly into Microsoft Teams via an AI sales assistant. This allowed sellers to see account activity, find the right contacts, and run AI-based outreach. As a result, LevelBlue generated 18 new opportunities worth over $1.7 million in pipeline in a single quarter.

LevelBlue