Case Study: Kajeet turns website visits into 14 new enterprise opportunities with MarketBetter

Kajeet turns website visits into 14 new enterprise opportunities in Q1 with Marketbetter

Kajeet, a provider of IoT connectivity for enterprises, schools, and public-sector organizations, faced the challenge of identifying companies visiting its website and routing that interest to the correct sales rep. Their marketing efforts successfully attracted the right accounts, but they lacked a reliable system to connect website activity to their sales team, leaving many potential opportunities undiscovered. They implemented MarketBetter's Signals and Visitor ID products to solve this.

MarketBetter's solution automatically identified visiting companies, enriched their data, and created a prioritized task for the appropriate territory-based rep, complete with a personalized draft email. This process enabled Kajeet's sales team to immediately act on website signals. As a result, MarketBetter helped source 14 new enterprise opportunities in the first quarter and onboarded six SDRs and BDRs onto the new system.

Kajeet