Case Study: Hologram achieves over $4M in new opportunity with MarketBetter

Hologram builds $4M+ in new opportunity with Marketbetter

Hologram, a company selling IoT cellular connectivity, faced a challenge in unifying its outbound sales tools. Their BDRs were spending too much time stitching together data from various platforms to research accounts and start conversations, rather than actually selling. They turned to the vendor MarketBetter to streamline this process.

Marketbetter implemented a solution that automatically identifies website visitors from target accounts, researches them, and routes a task with a drafted email and LinkedIn sequence to the appropriate regional BDR. This integrated approach, which also included tracking past champions for job-change alerts, created over $4 million in new opportunity value for Hologram and resulted in highly effective campaigns, such as one that generated 55 replies from 2,000 contacts.

Hologram