Case Study: Helix Wireless identifies 26 high-intent accounts with MarketBetter

Helix Wireless identifies 26 high-intent accounts with MarketBetter

Helix Wireless, a provider of SmartSIM connectivity and MVNE services, faced the challenge of identifying serious buyers among thousands of anonymous visitors to its website. With most companies not filling out forms, their sales team had no way to distinguish high-intent accounts from students or competitors. They turned to MarketBetter to identify these visitors and understand their purchasing intent.

MarketBetter identified 2,599 visiting companies and scored them for fit and intent. The solution routed 500 specific signals to Helix's four sellers, providing the context needed for personalized outreach. As a result, MarketBetter flagged 26 high-intent accounts from the website traffic, allowing the sales team to focus their efforts on accounts already researching their services and grow twice as fast.

Helix Wireless