Case Study: floLIVE finds 171 target accounts and new prospects weekly with MarketBetter

floLIVE surfaces 171 target accounts with Marketbetter

floLIVE, a provider of global IoT connectivity, faced a challenge in identifying which target companies were visiting their website and in finding new prospects among device manufacturers. Their sales development representatives (SDRs) were building campaigns manually and lacked visibility into this intent data. They turned to the vendor MarketBetter and its services, including Visitor ID and Signals, to address this.

MarketBetter implemented a solution that identified companies visiting floLIVE's site and automated scans for newly certified devices. This provided the SDR team with a stream of qualified leads and tasks. The results were significant: the initial rollout uncovered 171 target accounts, and a weekly certification scan continuously surfaces new prospects. MarketBetter's solution also achieved over 90% accuracy in account scoring and successfully matched 326 existing Salesforce accounts to prevent wasted cold outreach efforts.

floLIVE