Case Study: EcoOnline achieves over $350K in closed business with MarketBetter

EcoOnline closes $350K+ in business with MarketBetter

EcoOnline, a provider of environmental, health and safety software, faced a challenge with thousands of old, unqualified leads and no standardized process for its BDRs to prioritize them. This volume-heavy approach was hurting email deliverability and wasting time. They partnered with vendor MarketBetter to implement a solution using its Audiences, Emails, Signals, Visitor ID, and CRM Integration to qualify contacts and identify buying intent.

MarketBetter researched and scored the old leads against EcoOnline's ideal customer profile, selecting the best accounts for outreach. These prioritized accounts, along with prepared email sequences, were then placed directly on each BDR's "Today" page in their CRM. This solution helped EcoOnline close over $350,000 in business from enterprise accounts and created new multi-product opportunities, turning a 60-day pilot into an annual engagement.

EcoOnline