Case Study: Connectbase achieves an 11.1% positive reply rate with MarketBetter

Connectbase validates 43,000+ contacts and hits an 11.1% reply rate with Marketbetter

Connectbase, a telecom connectivity marketplace, faced a challenge with over 50,000 untrustworthy contact records. Their sales reps had no reliable way to identify good leads, track website visitors, or notice company changes, and their small marketing team lacked the capacity to build custom lists. They partnered with MarketBetter and used its Signals, Audiences, and Emails services to solve this problem.

MarketBetter first validated and enriched over 43,000 contacts, sorting them into buyer personas and building personalized campaigns. This provided sales reps with a daily, prioritized task list synced to their CRM. The solution enabled reps to complete their daily outreach in about an hour and achieve an 11.1% positive reply rate on AI-personalized outreach, while also adding 120-150 new LinkedIn connections per rep each week.

Connectbase