Case Study: BlueRock creates over $90K in pipeline with MarketBetter

Bluerock creates $90K+ in pipeline with Marketbetter

Bluerock, an AI software company selling to technical buyers, faced the challenge of reaching the right technical decision-makers with relevant content without a dedicated operations team. Their vendor, MarketBetter, helped by using its platform for account research, signal monitoring, and personalized email campaigns to ensure their valuable white papers and open-source materials were seen by the correct personas.

MarketBetter implemented a solution that connected to Bluerock's CRM, identified key buyer personas, and used signals like hiring activity to draft targeted outreach. This approach generated over $90,000 USD in new pipeline in 2026 for Bluerock, including a significant deal with a security company, by turning content-driven conversations into qualified opportunities.

Bluerock