Case Study: APX Net turns website intent into direct-sales outreach with MarketBetter

APX Net sends 205 outreach emails with MarketBetter

APX Net, a broadband ISP with a channel-focused business, wanted to add a direct sales route to reach buyers. Their challenge was that their website analytics showed visitor activity but could not identify which companies were visiting or whom to approach, making targeted outreach and prospecting difficult. They used MarketBetter's Visitor ID and Signals products to address this.

MarketBetter implemented its tracking and AI-scoring to identify anonymous website visitors and rank accounts against APX Net's ideal customer profile. This provided 54 qualified prospect signals with contact details, allowing the marketing team to define buyer personas and prepare targeted outreach campaigns. As a result, APX Net sent 205 emails in a later campaign to 10G and IT infrastructure buyers, establishing a practical process to move from account research to live sales outreach.

APX Net