Case Study: Allspice builds $130K+ in opportunities with Marketbetter

Allspice builds $130K+ in opportunities with Marketbetter

Allspice, a hardware design software company, faced the challenge of scaling its pipeline to a $20M annual target. Its small BDR team struggled with inefficient, scattered prep work across multiple tools and needed a way to consistently research and personalize outreach to the right hardware engineers within large enterprise accounts. To address this, Allspice turned to vendor MarketBetter for its account research, intent signals, and personalized outreach services.

MarketBetter implemented a solution that integrated with Allspice's HubSpot CRM and provided targeted account research, visitor identification, and signals like job postings. The platform generated personalized email and LinkedIn sequences for the BDRs. This approach resulted in Allspice building over $130,000 in opportunity value and securing a major Fortune 10 customer win, providing a strong foundation toward their ambitious pipeline goal.

Allspice