Case Study: AidKit turns intent signals and event research into faster outreach with MarketBetter

AidKit captures 1,800+ intent signals in 90 days with Marketbetter

The customer, AidKit, which sells benefits software to government agencies and nonprofits, faced challenges with identifying anonymous website visitors and conducting timely research for long sales cycles and fast-moving disaster-recovery opportunities. Their previous efforts, including using an external SDR agency, resulted in low response rates. AidKit partnered with MarketBetter and used its Visitor ID, Signals, and Conference Pack services to overcome these obstacles.

MarketBetter's solution provided AidKit with identified website visitors, AI-drafted outreach tied to specific funding news, and automated research of conference attendees. This approach captured over 1,800 intent signals in the first 90 days, identified 16 qualified disaster-recovery leads in under four days, and enabled personalized outreach to hundreds of conference attendees, significantly improving the efficiency and effectiveness of their sales process.

AidKit