Case Study: PTC turns executives into LinkedIn influencers with MarketBeam

PTC grows LinkedIn influence with MarketBeam, adding 40,000 followers

PTC, a global industrial software company, faced the challenge of positioning its senior executives as thought leaders on LinkedIn without requiring them to manage their own social media or share their account passwords. Their corporate communications team needed a secure and streamlined way to create, approve, and publish content at scale on behalf of these busy leaders. They turned to vendor MarketBeam and its white glove publishing service to solve this.

MarketBeam's solution used a secure OAuth integration, allowing the PTC team to draft and schedule posts without ever needing executive login credentials. This enabled a scalable program where content was tailored to each leader's expertise and sent through an approval workflow, giving executives full control. The results for PTC included gaining 40,000 new followers and an 80% average growth in monthly page clicks, successfully building authentic and influential personal brands for each executive.

PTC