Case Study: WITI achieves 400% increase in event registrations and expanded social reach with MarketBeam

Professional Organization Dramatically Increases Social Reach Using MarketBeam

Women in Technology International (WITI), a global professional organization for women in tech with over three million members and 60 networks, needed a more cohesive social media strategy to drive event attendance and elevate its brand. To solve this, WITI turned to MarketBeam’s social marketing platform/app to amplify content across member networks and move beyond just email and standalone social posts.

MarketBeam onboarded WITI and its networks quickly, enabling members to personalize and share event invites and content across LinkedIn, Twitter and Facebook. The results were dramatic: WITI Boston saw event registrants rise by over 400% within weeks (1,000+ shares, 410,920 impressions and $50,000 in earned media value), WITI Tampa drove 300+ attendees and 28,980 impressions for a fundraiser, and WITI Columbus saved time while gaining measurable engagement insights—all achieved using MarketBeam.

WITI

Chelsea Akers

Director of Marketing and PR