Case Study: Ostrich Cyber-Risk drives social media growth with MarketBeam

Ostrich Cyber-Risk boosts website traffic from social media by 125% with MarketBeam

Ostrich Cyber-Risk, a cybersecurity startup, was challenged with launching an effective social media presence for its executive team. With the energy but not the strategy, the company needed a way to generate consistent content ideas and keep tabs on competitor activity. They partnered with the vendor MarketBeam to address this.

MarketBeam provided a foundation for executive social advocacy, managed by the head of digital, and built a custom Google Alert integration to surface industry news and competitive intelligence. This solution delivered significant results, including a 22.48% increase in follower growth, over 27,000 clicks generated on LinkedIn and X, and a 125% increase in website traffic from social media. MarketBeam enabled the startup to build a sustained content engine with consistent yet personal executive voices.

Ostrich Cyber-Risk