Case Study: Opsera boosts LinkedIn growth and webinar pipeline with MarketBeam

Opsera grows LinkedIn traffic from 2 to 842 clicks/month with MarketBeam

Opsera, an agentic DevOps platform based in Palo Alto, faced the challenge of building market visibility while fundraising. Their CMO needed to show real market interest through LinkedIn follower growth and also drive higher attendance for their steady stream of webinars. They turned to MarketBeam for a solution.

MarketBeam provided a solution that integrated LinkedIn with HubSpot, allowing Opsera to pull social engagement directly into their CRM pipeline. This approach helped them build significant market traction. The results were substantial, with average monthly LinkedIn traffic growing from 2 clicks to 842 and X (Twitter) traffic growing from 32 clicks to 720. Furthermore, 90% of their LinkedIn engagement was driven by employee advocacy.

Opsera