Case Study: NXTsoft achieves immediate social traction with MarketBeam

NXTsoft drives 87.63% employee-led LinkedIn engagement with MarketBeam

The customer, NXTsoft (now Kinective), a fintech connectivity company, faced the challenge of wanting to onboard over 100 users to its social platform immediately to achieve rapid traction, rather than a gradual ramp-up. Their marketing team, led by Madison Junqueira, also needed to set and track specific progress against impression and follower goals. They partnered with the vendor MarketBeam to address this.

MarketBeam supported a fast, large-scale onboarding that enabled immediate user activity. This solution provided the team with clear data to track their progress within two months. The results were significant, with employees driving 87.63% of LinkedIn engagement and 99% of X (Twitter) engagement, while generating an Earned Media Value of $4,224. MarketBeam helped make social traction visible and measurable almost from the start.

NXTsoft (now Kinective)