Case Study: National Business Capital achieves company-wide social lead tracking with MarketBeam

National Business Capital increases LinkedIn followers by 41.70% with MarketBeam

National Business Capital, a business financing company, faced the challenge of moving beyond its CEO's personal social media influence to create a company-wide advocacy program. They also needed to track which leads were generated from employee social activity and integrate that data into Salesforce. They turned to MarketBeam for a solution.

MarketBeam implemented a system that created unique tracking IDs for each employee and partner, attributing clicks and leads directly to the individual who generated them. This data was fed straight into Salesforce. The solution led to a 41.7% increase in LinkedIn followers and grew LinkedIn traffic from 8 to 1,339 clicks, with 90% of total engagement driven by employees.

National Business Capital