Case Study: RCM Technologies achieves rapid LinkedIn growth and lead generation with MarketBeam

IT Staffing Company Implements World Class Social Marketing Solution with MarketBeam

RCM Technologies (RCMT), an IT staffing and services firm, faced weak, uncoordinated marketing despite strong sales-led relationships. Executives posted inconsistently, social activity went untracked, and ROI and recruitment impact were unclear — so RCMT adopted MarketBeam’s single-platform social marketing solution to build a cohesive digital strategy and strengthen its employer and thought-leader brand.

Using MarketBeam as the central platform, RCMT unified team activity and scaled employee-driven social sharing; in two weeks LinkedIn engagement surged (61% more new followers, 24% more page views, 22% more unique visitors). Within a month they saw 1,000+ click-throughs and 34,000 impressions that helped generate a new enterprise lead, employee participation drove engagement up 10.3x, and MarketBeam improved thought leadership visibility and reach to job applicants.

RCM Technologies

Bethany Plaza

VP of IT Services