MarketBeam
7 Case Studies
A MarketBeam Case Study
Saviynt, a California-based leader in Cloud Security and Identity Governance, needed a stronger social presence to reach target audiences and convert engagement into leads. After investing time without the expected results, Saviynt selected MarketBeam’s social amplification platform (including its auto-share employee advocacy features) to deliver a scalable, simple, and cost-effective social marketing solution.
MarketBeam implemented a two-stage program—identifying top employee influencers, rapidly onboarding staff, and using auto-share plus approval workflows to publish targeted content across LinkedIn and Twitter. MarketBeam’s approach produced measurable impact: LinkedIn followers grew by 300% month-over-month, social-driven website traffic nearly doubled, the first post-deployment webinar achieved record registrations, and Saviynt achieved the “hockey-stick” growth the team aimed for.
Paul Plaza
Marketing & Business Development