Case Study: Securonix achieves 150% higher engagement and 15x social reach with MarketBeam

Global Cyber Security Company Leverages MarketBeam to Accelerate Digital Transformation

Securonix, a global cyber-security company, faced inefficient, time-consuming social media workflows: their marketing team spent hours creating and sharing daily posts across multiple platforms without a centralized analytics view, making it hard to identify the right channels or content. To address this, Securonix selected MarketBeam as their marketing automation and social marketing platform to manage multi-channel posting and activate employees’ networks.

MarketBeam centralized publishing, activated sales, marketing and executives (achieving a 70% adoption rate), and provided comprehensive analytics that refocused Securonix on the most effective channels and content. In weeks, MarketBeam helped drive a 150% increase in engagement, a 15X increase in social reach (LinkedIn posts rose from ~30 to 500+ click‑throughs), 64% of click‑throughs now come from Twitter, and Securonix saw increased demo requests and whitepaper downloads.

Securonix

Abhinav Dhiman

Digital Marketing