Case Study: Fisher & Paykel Healthcare boosts medical device social rankings with MarketBeam

Fisher & Paykel Healthcare boosts follower growth 99% with MarketBeam

Fisher & Paykel Healthcare, a global medical device company, faced the challenge of allowing its US reps to promote content on social media in a controlled and consistent way. This was complicated by content originating from both its global HQ in New Zealand and its localized US team. The vendor, MarketBeam, provided a solution to manage these two content streams while protecting the brand voice.

MarketBeam implemented a centralized platform that enabled the management of global HQ content while allowing the US team to create and promote localized material, with both layers amplified by the sales team. As a result, Fisher & Paykel Healthcare achieved a 99% increase in follower growth, generated $8,820 in Earned Media Value, and climbed to its highest-ever industry social ranking of 4th place.

Fisher & Paykel Healthcare