Case Study: Capgemini boosts employee advocacy and executive engagement with MarketBeam

Capgemini boosts LinkedIn traffic to 4,273 clicks with MarketBeam

Capgemini Engineering, a global firm with a significant workforce in Ukraine, faced the challenge of scaling its social media program to represent its 52,000+ employees while also reflecting its local roots. The company needed to activate its global workforce and onboard executives with diverse voices, all while overcoming technical firewall issues that threatened to stall the program. They implemented an employee advocacy solution from vendor MarketBeam.

MarketBeam provided a structured platform for social publishing, quickly resolving firewall complications to maintain momentum. A key part of the solution was creating distinct, personalized strategies for executives, which fostered genuine competition via an engagement leaderboard. The results were immediate and significant, with LinkedIn traffic surging from 18 to 4,273 clicks. Employee advocacy through MarketBeam ultimately contributed over 80% of the program's overall engagement.

Capgemini