Case Study: Bates Communications expands LinkedIn presence and global social amplification with MarketBeam

Bates Communications boosts LinkedIn follower growth 13.2% with MarketBeam

Bates Communications, an executive coaching and leadership communications firm, faced the challenge of scaling its social media presence after being acquired by the global consulting firm BTS. The new challenge was to grow their social amplification across multiple independent regions and practice manager groups without a one-size-fits-all solution. They adopted the MarketBeam platform to address this.

MarketBeam was configured differently for each region to match BTS's local operations, allowing each market to reach its own audience. This solution led to a 13.2% year-over-year LinkedIn follower growth and a dramatic 3,824% increase in LinkedIn referral clicks, which significantly boosted website traffic. The vendor, MarketBeam, enabled the firm to quickly establish a brand presence and saw usage quadruple as it expanded throughout the global organization.

Bates Communications