Case Study: Balto.ai achieves company-wide LinkedIn amplification and investor-ready brand growth with MarketBeam

Balto.ai drives 70% of engagement through employee advocacy with MarketBeam

Balto.ai, a contact center AI software company, faced the challenge of scaling its social media presence beyond its CEO's active LinkedIn profile. The rest of the team was largely absent from social media, leading to uncoordinated and unmeasured sharing. As a high-growth company, Balto needed to transform this single-person influence into a company-wide program to generate meaningful engagement data for its investors. They implemented the MarketBeam employee advocacy platform to solve this.

MarketBeam provided the solution by enabling Balto to quickly launch a structured employee advocacy program. The platform allowed the entire team to instantly amplify the CEO's and company's content, extending its reach without creating additional content. This strategy resulted in 70% of engagement being driven by employee advocacy, over 254,000 organic brand impressions, and an Earned Media Value exceeding $32,000. MarketBeam's analytics also provided quantifiable brand growth metrics that Balto's leadership could credibly share with investors.

Balto.ai