Case Study: Ayla Networks expands social reach and employee advocacy with MarketBeam

Ayla Networks boosts LinkedIn clicks from 19 to 4,477 with MarketBeam

Ayla Networks, a smart home IoT platform provider, needed to expand its social reach by activating its executive and sales networks. However, its lean marketing team and employees new to social amplification required more than just software; they needed a hands-on partner. This was their challenge when working with MarketBeam.

MarketBeam’s team provided close, hands-on guidance to onboard Ayla's employees onto its advocacy and social publishing platform, walking them through the process step-by-step. The solution included custom platform enhancements to improve adoption. The results were significant, including 4,477 LinkedIn clicks (up from just 19), 6,413 X (Twitter) clicks, and $35,706 in Earned Media Value, leading to expanded social reach without increasing marketing headcount.

Ayla Networks