Case Study: AngelEye Health boosts social reach and employee advocacy with MarketBeam

AngelEye Health increases LinkedIn followers 54% with MarketBeam

AngelEye Health, a healthcare company providing patient and family engagement technology for intensive care units, faced challenges in managing its social media and engaging healthcare audiences effectively. With a lean marketing team, they needed a solution to coordinate publishing, activate their network of nurse advocates and employees, and measure performance, a need that became urgent during the COVID-19 pandemic. They partnered with MarketBeam for its social media marketing platform.

MarketBeam provided a solution that allowed AngelEye Health to activate both employees and non-employee nurse influencers on a single platform. This enabled a phased rollout, starting with executives and nurses to share credible content, followed by broader employee participation. The results included a 54% increase in LinkedIn followers, over 57,000 organic impressions, and an Earned Media Value exceeding $50,000, all achieved with simplified coordination for their lean team.

AngelEye Health