Case Study: AlayaCare achieves global LinkedIn amplification and executive thought leadership with MarketBeam

AlayaCare boosts LinkedIn audience growth 121% with MarketBeam

AlayaCare, a global cloud-based home health care software platform, faced the challenge of scaling its LinkedIn strategy across diverse global teams and departments. They struggled with coordinating content sharing among different employee groups and lacked a structured process to leverage their executives as thought leaders. They turned to MarketBeam for a solution.

MarketBeam provided a platform that organized employees into targeted user groups for precise content sharing and enabled a white-glove publishing service for executives with built-in approval workflows. This solution led to a 121% increase in LinkedIn audience growth, generated over 450,000 brand impressions, and drove 136% growth in peak monthly clicks, with 12% of total engagement coming from employee advocacy.

AlayaCare