Case Study: 11 Capital turns independent loan officers into brand advocates with MarketBeam

11 Capital drives 75% of traffic from Facebook with MarketBeam

11 Capital, a real estate investment company, faced the challenge of amplifying its social media presence through its network of independent loan officers and brokers. As independent contractors, these individuals had no centralized process to share corporate content, and the firm lacked an employee advocacy program. They turned to MarketBeam for a solution.

MarketBeam provided a flexible social publishing platform that enabled 11 Capital to centrally create content for its internal teams and extend it to its 1099 contractors for advocacy on LinkedIn and Facebook. The solution was so effective it became a recruiting tool for new loan officers. The measurable results showed Facebook generated 75% of total traffic, with LinkedIn and X (Twitter) contributing 4.17% and 20.83% respectively.

11 Capital