Case Study: Children’s Cancer Institute achieves $1 million donations goal with MarketBase+

Children’s Cancer Institute reaches $1 million donations goal

The Children’s Cancer Institute faced the challenge of identifying influential business leaders to participate in its annual CEO Dare to Cure fundraising event. To achieve its goals, the institute utilized data from MarketBase+ to precisely target high-impact prospects.

By using MarketBase+ to create robust segments and filters, the Children’s Cancer Institute gained access to the exact contact records it needed. This solution was highly successful, with over 10% of the total funds raised coming from supporters found through MarketBase+ data, enabling the organization to surpass its $1 million donation goal.

Children’s Cancer Institute

Briony Harris

Relationships Lead — Corporate Parterships