Case Study: The Entrust Group increases revenue and leads with Market8 Growth Driven Design

The Entrust Group grows marketing contribution to sales from 13% to 20% with Market8

The Entrust Group, a leading self-directed IRA administrator, wanted to improve the quality and quantity of leads from its website and increase marketing's contribution to sales. They engaged the vendor Market8 to run a continuous optimization program using a Growth-Driven Design approach.

Market8 implemented a data-driven Growth Driven Design process, beginning with research to inform an action plan and then prioritizing high-impact improvements. They worked in agile, 8-week sprints to continuously optimize copy, design, and critical landing pages. This solution led to a 7-digit increase in revenue directly attributable to the campaigns. Marketing's contribution to sales grew from 13% to 20%, and the program generated 2,617 leads and 60 more marketing qualified leads.

The Entrust Group