Case Study: Excel Dryer achieves national media and White House attention with Market Mentors

Excel Dryer gets White House pickup within 24 hours with Market Mentors

Excel Dryer, a manufacturer committed to American-made products, faced the challenge of standing out when new tariffs rattled the manufacturing sector. Market Mentors was engaged for a public relations campaign to leverage this positioning.

Market Mentors launched the "Tariff Talk" PR campaign, pitching Excel's resilient story to media outlets. The results were significant, with features in major publications like The Boston Globe, Reuters, and The Washington Post. The campaign's peak was having the Washington Post story republished by the White House. The work also gained industry recognition, being named a finalist for a Ragan Communications PR Daily Award.

Excel Dryer