Case Study: Visa achieves global insights efficiency and positive ROI with Market Logic

Visa - Customer Case Study

Visa partnered with Market Logic to transform its global insights function. As a federation of regional teams, Visa needed a better way to share knowledge, speed up business responses, reduce duplicated research, and create a more consistent way of working across functions and countries.

Market Logic implemented the Global Insights Exchange, automating the research workflow from request to publication and enabling faster access to existing findings. The platform delivered positive ROI in less than 12 months, exceeded efficiency savings targets, and helped Visa answer a highly sensitive request in under 15 minutes, showing major gains in speed, governance, and insight reuse.

Visa

Robert Adams

VP Global Human Insights