Case Study: Unilever boosts consumer insights speed and impact with Market Logic

Unilever - Customer Case Study

Unilever partnered with Market Logic to tackle a major challenge in its consumer and market insight function: valuable research and knowledge were scattered across many locations, making it hard for marketers and researchers to find what they already knew, avoid duplicate work, and move quickly enough in a fast-changing global market. The company wanted to become more agile across both global and local markets while doubling the impact of its insights team with fewer resources.

Market Logic helped Unilever build and evolve PeopleWorld, a global insights platform that acts as a workflow tool and unified search experience for past research, concepts, ad tests, videos, findings, and external sources. The solution enabled self-serve access, knowledge sharing, and AI-powered summaries, while significantly improving efficiency: Unilever’s users searched the platform about 150,000 times in 2016, extracted over 2,500 findings, and supported 1,900 monthly active users, helping reduce wasted time, repeated research, and knowledge loss when employees moved roles.

Unilever

Chet Henderson

VP of Consumer and Market Insight