Case Study: Toyota Motor North America creates a single source of truth with Market Logic

Toyota’s insights platform creates opportunity

Toyota Motor North America used Market Logic to address a growing challenge of data overload and disconnected information across the business. The consumer insights team needed a better way to help stakeholders focus on the most important signals and make faster, more informed decisions.

Market Logic’s insights platform, The Loop, gave Toyota a single source of truth for consumer information and a way to package insights into easy-to-understand storytelling formats and knowledge zones. During the pandemic, the team used the platform to share weekly “30,000-foot views” and simplified updates, helping executives stay informed in real time. The result was stronger cross-functional adoption, with knowledge zone usage doubling during the pandemic and overall usage increasing more than 40% each quarter.

Toyota Motor North America

Doug Murtha

Group VP Corporate Strategy and Planning