Case Study: The Home Depot enables faster, data-driven decisions with Market Logic

The Home Depot - Customer Case Study

The Home Depot, one of the world’s largest retailers, wanted to move from “the art of retail” to “the science of retail” and help its insights team make better, easier, faster decisions across the business. Market Logic supported this goal with its insights platform, The Insight Depot, giving the team a central place to manage and use research and customer knowledge.

Market Logic’s Insights Depot helped The Home Depot aggregate, synthesize, and share insights, turning the team into strategic storytellers and advisors. The platform supported rapid action during the 2020 pandemic, including launching curbside delivery within three weeks, and it now holds about $45 million in insights across roughly 1,500 projects. Since 2015, the platform has also driven 21% year-over-year user growth.

The Home Depot

Brendan Baby

Director of Customer Strategy and Intelligence