Case Study: Colgate-Palmolive achieves faster, smarter insights sharing with Market Logic

Smarter decision making at Colgate-Palmolive

Colgate-Palmolive worked with Market Logic to address a major knowledge management challenge: decades of research, studies, and insights were scattered across local drives and SharePoint folders, making information hard to find, encouraging duplicate research, and slowing decision-making across the business. The company needed a faster, more reliable way to give marketing, sales, innovation, and insights teams easy access to trusted knowledge.

Market Logic implemented DIG, a one-stop-shop insights platform that centralizes research, uses AI to check for duplicate or related studies, automates budgeting and approvals, supports vendor management, and provides single sign-on and mobile access. The result was more than 10% budget savings from knowledge checks and vendor roster management, a tenfold increase in users over two years, and a platform housing $300 million in knowledge assets and over 10,000 insights summaries, helping Colgate-Palmolive save time, reuse knowledge, and make faster decisions.

Colgate Palmolive

Christian Niederauer

Director of Strategic Insights & Consumer Affairs