Case Study: REWE Group achieves scalable curated insights with Market Logic Knowledge Hub

REWE Group delivers curated insights with Knowledge Hub Newsletter

REWE Group, a large international retail group operating across groceries, convenience, drug stores, pet care, wine, tourism, DIY, and digital systems, needed a way to scale insights across a diverse business and deliver information to decision makers in a faster, more relevant way. Market Logic helped REWE Group address this challenge with its Knowledge Hub, an AI-powered insights platform designed to curate and distribute knowledge to thousands of stakeholders.

Using Market Logic’s platform, REWE Group turned its long-running Friday PDF newsletter into automated, expert-curated newsletters tailored for different user groups across desktop, mobile, and inbox. The approach improved efficiency for both the insights team and stakeholders, built trust in curated content, and helped drive a 720% increase in business users visiting the Knowledge Hub over two years, while also supporting strategic decisions such as assessing entry into the instant delivery market.

REWE Group

Marc Röhder

Project Leader