Case Study: Philips accelerates consumer insights with Market Logic's DeepSights

Philips saves 7.5 hours with Market Logic's DeepSights and boosts answer reliability by 57%

Philips, a global health technology company, faced the challenge of efficiently finding reliable and verifiable consumer insights within its vast knowledge base. Their existing search tools were unintuitive and time-consuming, and publicly available generative AI solutions like ChatGPT and Bing often provided unverified or incorrect information, which was a critical risk in their highly regulated industry. To address this, Philips partnered with vendor Market Logic to pilot their DeepSights™ generative AI solution.

Market Logic's DeepSights™ solution was implemented to provide instant, source-verified answers to natural language business questions. In a comparative test, DeepSights™ achieved a 64% success rate in answering questions, outperforming ChatGPT and Bing's 50%. More importantly, 71% of its answers were verifiable from trusted sources, compared to just 14% from the public tools. When compared to their internal system, DeepSights™ provided answers instantly, saving an estimated 16.8 minutes per query and 7.5 hours of research time during the test.

Philips