Case Study: Mars Wrigley achieves zero-waste research with Market Logic

Mars Wrigley - Customer Case Study

Mars Wrigley worked with Market Logic to address siloed knowledge, gatekeeping, and duplicative research work across its insights organization. As the company pushed to democratize insights and support its “Zero Waste Research” initiative, it needed a better way to make research and knowledge more accessible and useful across the business.

Market Logic helped Mars Wrigley co-create a redesigned insights management platform, Synapse, with improved search, a new UX, faster uploads, and a stronger single source of truth across regions and business lines. The solution was launched in October 2021, and Market Logic reported early usage upticks after launch, while the platform continued to expand with integrations and AI-enabled improvements to speed up insights delivery.

Mars Wrigley

Christina Mickow

Associate Director of NA Portfolio Insights