Case Study: Kellogg Company democratizes insights and improves self-service access with Market Logic

Kellogg’s democratizes insights with next-gen platform

Kellogg Company wanted to democratize insights across a matrixed organization, but its knowledge was scattered across share drives, subscriptions, research files, and individual experts. Market Logic’s next-generation platform, Ask Kiri, was brought in to help Kellogg make insights easier for more employees to find and use.

With Market Logic, Kellogg centralized research, industry sources, and curated knowledge zones into one self-service platform so stakeholders could search for answers on their own. The company rolled out the tool broadly across the organization and saw a huge jump in average monthly users, while insights teams spent less time wrangling information and more time supporting decision-making.

Kellogg Company

Terah Putman

Director of Next Generation Insights