Case Study: Fonterra drives consumer insights and faster action with Market Logic

Fonterra - Customer Case Study

Fonterra, a global dairy cooperative operating in over 150 countries, wanted to shift from a supply-driven mindset to a consumer-driven one and make it easier for teams to find, reuse, and act on insights. To support that change, it worked with Market Logic and its market insights platform, the “Insight Farm,” as a digital workspace for searching past insights, generating new research, and sharing stories across the business.

Market Logic implemented the Insight Farm to organize and contextualize Fonterra’s insights, including curated knowledge zones and a COVID-19 knowledge zone created within days of the pandemic. The platform helped Fonterra cut through daily information overload, connect internal analysis with external market context, and improve collaboration across business areas; within six months it had more than 250 users, 2,000 searches per month, and over 50,000 pieces of content valued at $57 million.

Fonterra

Tim Opie

GM Global Insights & Strategic Planning