Case Study: Dyson achieves faster, better-informed decision-making with Market Logic

Dyson - Customer Case Study

Dyson, the global technology company known for products ranging from vacuum cleaners to air purifiers and hair dryers, needed a better way to collect, synthesize, and share research across its many teams and markets. With huge volumes of data coming from internal and external sources, its insights team struggled to turn information into usable stories and decisions. Dyson used Market Logic’s Searchable platform to bring its research together in one accessible place.

Market Logic implemented Searchable as Dyson’s insights hub, with more than 28 knowledge zones, AI-assisted search, and storytelling features to curate and summarize research for stakeholders. The platform supports over 1,100 users across 10 markets and 3 categories, and houses 1,500 past research projects, 2,100 claims and communications tests, and thousands of analysis items. As a result, Dyson can share the bigger picture faster and make better, quicker decisions, especially during fast-changing situations like COVID-19.

Dyson

Tom

Senior Insights Manager