Case Study: Mondelez International builds Toblerone’s brand book with insights using Market Logic iQuest

Building Toblerone’s brand book with insights

Mondelez International worked with Market Logic to strengthen consumer centricity and better capture existing research knowledge across its organization. The chocolate team wanted to build a stronger growth strategy for Toblerone, but initially expected they would need to commission new research because past Toblerone-focused studies seemed limited.

Using Market Logic’s iQuest insights platform, Mondelez was able to quickly uncover a wide range of existing primary and secondary research on Toblerone from multiple countries and study types. Market Logic helped the team turn that knowledge into a complete brand book and a single source of truth for the brand, without commissioning any new studies, saving time and enabling users worldwide to instantly find all available Toblerone insights in one place.

Mondelez International

Gabriela Gaut

European Director Insights & Analytics